Strategic Communications + Experience Design
WMATA Health Room
the brief
Support the launch of WMATA’s Virtual Care Room pilot and increase employee awareness of a new workplace healthcare solution that provides convenient access to Kaiser Permanente’s virtual care services.
the solution
Created an integrated awareness campaign that introduced the Virtual Care Room experience through environmental branding, employee communications, digital assets, and educational materials. The campaign simplified access to care, encouraged adoption, and reinforced Kaiser Permanente’s commitment to employee well-being.
Performance
• Successful pilot launch across WMATA employee locations
• Increased visibility and awareness of virtual care resources
• Encouraged employee engagement with Kaiser Permanente services
• Improved access to care without disrupting the workday
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Summary
Kaiser Permanente partnered with WMATA to launch the Virtual Care Room pilot, providing employees with convenient, on-site access to virtual healthcare services. The initiative combined environmental branding, educational materials, and digital communications to increase awareness, encourage adoption, and make healthcare more accessible throughout the workday.
Background
To support employee well-being and reduce time away from work, WMATA introduced the Virtual Care Room—a dedicated private space where employees could connect with Kaiser Permanente providers through virtual appointments. The experience required a cohesive brand presence that educated employees, encouraged participation, and seamlessly integrated into the workplace environment.
Target Audience
WMATA employees and Kaiser Permanente members seeking convenient, accessible healthcare solutions during the workday.
Campaign Objective
Increase awareness and adoption of the Virtual Care Room by educating employees on the benefits of virtual care and encouraging utilization of Kaiser Permanente’s convenient healthcare services.
Strategic Approach
Create a welcoming, intuitive healthcare experience by combining environmental branding with clear educational messaging. The campaign focused on making the Virtual Care Room easy to recognize, approachable to use, and closely aligned with Kaiser Permanente’s trusted brand experience.
Key Message Themes
- Convenient healthcare where employees work
- Quick, private access to trusted virtual care
- Supporting employee well-being without disrupting the workday
- Easy access to Kaiser Permanente providers through a seamless digital experience
Creative Leadership
- Art direction and environmental branding for the Virtual Care Room
- Door graphics and branded environmental installation
- Custom availability / occupied room signage
- Employee-facing informational flyers and educational materials
- Branded backsplash and interior environmental graphics
- QR code experience connecting employees directly to virtual care services
Project Impact
The approved concept was carried through to final installation, demonstrating the successful execution of the creative vision from presentation through production and implementation.
